When you evaluate  other products on the market today, over 90% are only odor masking products.  Lets look at a typical spray product,  and how often someone should be spraying their articles to get the odor masking benefits.  This usually lasts several weeks, and ends up costing an average of two times that of O-Liminator. 

Look at the math, see for yourself:
*An average 8 oz finger pump bottle holds 800 pumps of odor masking product
*To try to get the product to work, all the competitors suggest fully saturating the area to clean
*To clean a pair of running shoes, this would average 30 pumps, before and after use on average 4 times per week, coming to 240 pumps per week of product.
*That would mean that the 8oz bottle you purchased for the retail price of $8.00 will last you just over 3 weeks, and you still are not getting the bacteria, odor and moisture under control.  
-30 X 2=60 pumps a day, X 4 days per week =240 pumps per week 
240 pumps per week/800 pumps in the bottle= 3.33 weeks until bottle is empty.

**To get anywhere close to the same staying power of O-Liminator the other spray brand would have to buy 4 bottles to get close to the 12 weeks that O-Liminator lasts.  The two pack of O-Liminator sells for an average retail price of $12.50 that would be compared to almost $32.00 that would have to be spent to buy 4 bottles of the 8 oz. spray bottles at $8.00 per bottle. 

**Hands down, O-Liminator is a better deal and offers the Bacteria, odor and moisture removing features that spray products don’t, not to mention it last  60 days.